- 2018年11月28日

Taking Your TV Campaign the Extra OTT Mile

演讲者: Jessica Trainor, Senior Director, Ad Platform Partnerships

Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach. Today, over-the-top (OTT) viewing offers new opportunities to reach more targeted audiences with greater precision – at scale

In this presentation, learn how you can harness the power of Comscore’s unparalleled data sources and expertise to unlock incremental campaign value, drive greater brand engagement and take your TV campaign the extra OTT mile.

Questions addressed in this session include:

  • Why is data scale critical to reaching programmatic audiences, both big and small?
  • How prevalent is OTT consumption now and where do the growth opportunities lie?
  • How can advertisers more precisely reach key demographics beyond their TV buys?
  • How can brands reach granular audiences based on TV consumption and streaming behavior?

广告优化

通过将粒度受众和脉络化数据转化为可行目标活化广告和广告包库存。
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