In July 2019, 99% of UK internet users accessed a news site. But for any given user, their preferred news site captured 84% of their news consumption time on desktop, and 66% on mobile. In this report we analyse large-scale UK panel and census data to describe how UK consumers consume news, and the implications for publishers and advertisers.
The report looks at, among other topics:
Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.