2020年6月9日
How to harness the hype of Connected TV data
Comscore was delighted to take part in ASI 2020 Virtual Conference in November.
Vit Smekal shared Comscore’s experiences with the integration of TV data feeds from diverse providers into a systematic reporting solution of TV audiences and discussed the importance of data validation and normalisation of CTV data sets.
The presentation and video are available now.