- 2021年4月29日

The UK Digital Landscape: One Year into the Pandemic

Alex Gevers
Alex Gevers
Senior Insights Manager

In March 2020 the UK entered its first lockdown. One year down the line in March 2021 the easing of restrictions was on the horizon. Over the past year Comscore has provided regular insights into the ongoing impact of the pandemic on digital behaviour through its Coronavirus Insights Hub, providing audience measurement that is consistent, even when the world is not.

In this report, for the first time, we are able to consider the YoY changes brought about by the pandemic.

This report covers: 

  • Changes in audience sizes
  • Preferred channels of access
  • Category level engagement
  • Demographics
Coronavirus Insights

了解更多我们后续对于媒体使用趋势变动,与其对广告及媒体产业造成的相关影响观察,请造访 comscore.com/chi/Insights/Coronavirus.

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Coronavirus Insights

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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