CineEurope is the longest running European trade show and convention for the cinema industry. Comscore's Lucy Jones helped open the conference with her presentation at the Monday morning Executive Roundtable event.
Setting the Scene
Cinemas continue to adapt, invest and innovate to provide the most engaging experiences for cinema-goers. Together with partners in production and distribution, and perhaps now more than ever, the sector must remain responsive to emerging trends and shifts in consumer behaviours. Strategies for staying relevant and competitive in an ever-changing market are vital to the industry’s future success. This session explored the audience's ever-growing appetite for premium experiences and asked what more cinemas can do to promote the full breadth of the film slate, and at the same time continue to offer cinemagoers an unparalleled big screen experience.
Comscore European Box Office Achievement Award
At the closing CineEurope Awards Ceremony, Comscore presented the Comscore European Box Office Achievement Award to Universal Pictures International. The award was Accepted by Paul Higginson EVP EMEA for Universal Pictures.
From left to right:
Susanne Fläxl Managing Director Cineplex Germany
Lucy Jones Exec. Director UK/Ireland, Middle East and Africa, Comscore
Paul Higginson EVP EMEA of Universal Pictures
Nick Rush, Head of Theatrical Distribution, EMEA, The Walt Disney Studios.