Targeting Gen Z in the UK market
Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director share new insights on understanding, reaching, and engaging with the Gen Z audience.
Never knowing a time before social platforms, smartphones and digital commerce, Gen Z is a unique audience that will have the most impact on shaping the future of advertising. To continue the conversation with Comscore, reach out to us here to hear about our deduplicated insights and key tools for advertisers and marketers.
Key Insights Include:
- Where and how Gen Zs are consuming content that sets them apart from other cohorts
- How to best engage and connect with Gen Z and the always on consumer
- The optimum platform mix for a campaign aimed at this age group
- Trends to watch in the months ahead.