2025年7月28日

The 2025 FIFA Club World Cup Impact on Social Media

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights
Comscore
Milagros Aguirre
Milagros Aguirre
Lead Marketing Specialist
Comscore
Jéssica Simões
Jéssica Simões
Marketing
Comscore
Daniel Choi
Daniel Choi
Corporate Marketing Associate
Comscore

The revamped FIFA Club World Cup, expanded to 32 teams and a new format, made history not only on the pitch, but also across social media.

In this report, we break down the data behind the social buzz, revealing:

  • The social impact of the tournament and it’s clubs
  • The sponsors and media brands driving the highest engagement
  • Standout posts, keywords and emojis
  • The relevance of social measurement in the sports industry

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Whether you're a sports marketer, content strategist, or data enthusiast, this analysis offers key insights into how global football events resonate with audiences online. If you want to learn more, contact us.