The Score Report
A monthly benchmark for television advertising exposure across broadcast, cable, and streaming.
The Score Report from Comscore reveals how measured advertising exposure is distributed across the television landscape—and how that distribution changes over time.
With insights across platforms, publishers, station owners, and markets, the report gives advertisers, agencies, and media companies a consistent framework for understanding where television advertising is being consumed.
Explore the report to see:
- Where measured ad exposure is concentrated across broadcast, cable, and streaming.
- How platforms, publishers, and station owners compare in their share of measured ad exposure.
- How advertising exposure shifts over time and across markets.
The report’s key metric, Share of Ad Exposure Time, measures the percentage of total measurable television ad viewing time attributed to a platform, publisher, or owner. It does not measure time spent watching content, and a higher share does not inherently indicate better or worse performance, advertising effectiveness, or viewer experience.
Published monthly, each edition covers one complete broadcast month, generally reflecting a two-month reporting lag.
For additional insights or custom reporting tailored to your business, contact Comscore.