Comscore MMX Ranks Top 50 U.S. Desktop Web Properties for October 2013
Halloween and October Festivities See Six Retail Subcategories in the Top 10
Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown
RESTON, VA, November 22, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the Comscore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) | |||
| Total Unique Visitors (000) | ||
Sep-13 | Oct-13 | % Change | |
Total Internet : Total Audience | 225,271 | 225,241 | 0 |
Retail – Mall | 14,079 | 22,729 | 61 |
Retail – Flowers/Gifts/Greetings | 18,149 | 23,935 | 32 |
Travel – Car Rental | 5,924 | 7,698 | 30 |
Business/Finance – Taxes | 4,750 | 5,889 | 24 |
News/Information – Politics | 48,936 | 59,267 | 21 |
Retail – Toys | 15,282 | 17,354 | 14 |
Retail – Fragrances/Cosmetics | 12,637 | 14,098 | 12 |
Lifestyles – Beauty/Fashion/Style | 55,793 | 61,661 | 11 |
Retail – Jewelry/Luxury Goods/Accessories | 17,235 | 18,735 | 9 |
Retail – Food | 14,828 | 16,018 | 8 |
Table 2
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 225,241 |
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1 | Yahoo Sites | 195,754 |
| 26 | TWITTER.COM | 38,608 |
2 | Google Sites | 194,102 |
| 27 | YELP.COM | 38,210 |
3 | Microsoft Sites | 177,505 |
| 28 | WebMD Health | 37,178 |
4 | 141,422 |
| 29 | TUMBLR.COM* | 36,263 | |
5 | AOL, Inc. | 120,162 |
| 30 | Federated Media Publishing | 36,195 |
6 | Amazon Sites | 109,957 |
| 31 | Adobe Sites | 34,993 |
7 | Glam Media | 95,223 |
| 32 | New York Times Digital | 33,955 |
8 | Wikimedia Foundation Sites | 87,512 |
| 33 | YP Local Media Network | 33,240 |
9 | CBS Interactive | 80,797 |
| 34 | Fox News Digital Network | 32,718 |
10 | Turner Digital | 79,978 |
| 35 | WORDPRESS.COM* | 31,357 |
11 | Apple Inc. | 73,360 |
| 36 | Meredith Digital | 30,647 |
12 | eBay | 69,559 |
| 37 | Everyday Health | 29,707 |
13 | Ask Network | 68,339 |
| 38 | T365 - Tribune | 29,664 |
14 | Comcast NBCUniversal | 63,534 |
| 39 | NETFLIX.COM | 29,221 |
15 | About | 61,365 |
| 40 | Conde Nast Digital | 29,197 |
16 | Gannett Sites | 58,703 |
| 41 | Time Warner (Excl. Turner/WB) | 29,188 |
17 | Weather Company, The | 53,250 |
| 42 | Disney Online | 27,807 |
18 | Demand Media | 52,180 |
| 43 | AVG Technologies | 26,723 |
19 | 51,149 |
| 44 | The Washington Post Company | 25,795 | |
20 | craigslist, inc. | 45,109 |
| 45 | AT&T, Inc. | 25,713 |
21 | Answers.com Sites | 45,082 |
| 46 | NetShelter Technology Media | 25,686 |
22 | Viacom Digital | 43,570 |
| 47 | Target Corporation | 25,551 |
23 | ESPN | 42,360 |
| 48 | PINTEREST.COM | 25,322 |
24 | Hearst Corporation | 39,873 |
| 49 | TechMedia Network | 25,215 |
25 | Wal-Mart | 39,785 |
| 50 | IDG Network | 24,847 |
Table 3
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 225,241 | 100.0 |
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1 | AddThis | 219,010 | 97.2 |
| 1 | Google Ad Network** | 213,751 | 94.9 | ||
2 | ShareThis | 197,356 | 87.6 |
| 2 | Advertising.com** | 209,109 | 92.8 | ||
3 | Yahoo Sites | 195,754 | 86.9 |
| 3 | AT&T AdWorks** | 193,427 | 85.9 | ||
4 | 185,438 | 82.3 |
| 4 | Real Media Group - 24/7 Access** | 192,052 | 85.3 | |||
5 | Outbrain | 166,547 | 73.9 |
| 5 | Microsoft Media Network US** | 183,688 | 81.6 | ||
6 | FACEBOOK.COM | 138,973 | 61.7 |
| 6 | Casale Media - MediaNet** | 183,270 | 81.4 | ||
7 | YOUTUBE.COM* | 131,669 | 58.5 |
| 7 | ValueClick Networks** | 178,779 | 79.4 | ||
8 | AOL, Inc. | 120,162 | 53.3 |
| 8 | RadiumOne** | 176,314 | 78.3 | ||
9 | MSN | 110,273 | 49.0 |
| 9 | Genome from Yahoo** | 174,089 | 77.3 | ||
10 | Glam Media | 95,223 | 42.3 |
| 10 | Collective Display** | 169,884 | 75.4 | ||
11 | AMAZON.COM* | 91,961 | 40.8 |
| 11 | Burst Media** | 169,560 | 75.3 | ||
12 | Bing | 83,772 | 37.2 |
| 12 | Cox Digital Solutions - Network** | 161,458 | 71.7 | ||
13 | Ask Network | 68,339 | 30.3 |
| 13 | Exponential - Tribal Fusion** | 160,511 | 71.3 | ||
14 | Windows Live | 64,479 | 28.6 |
| 14 | Federated Media Publisher Network** | 152,954 | 67.9 | ||
15 | About | 61,365 | 27.2 |
| 15 | Specific Media** | 150,804 | 67.0 | ||
16 | Blogger | 60,046 | 26.7 |
| 16 | Rocket Fuel** | 131,674 | 58.5 | ||
17 | Gannett Sites | 58,703 | 26.1 |
| 17 | Undertone** | 124,361 | 55.2 | ||
18 | Demand Media | 52,180 | 23.2 |
| 18 | Vibrant Media** | 122,818 | 54.5 | ||
19 | 51,149 | 22.7 |
| 19 | Adconion Media Group** | 122,476 | 54.4 | |||
20 | Weather Channel, The | 48,537 | 21.5 |
| 20 | PulsePoint** | 104,027 | 46.2 | ||
21 | CNN | 45,740 | 20.3 |
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22 | Answers.com Sites | 45,082 | 20.0 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | APPLE.COM | 44,216 | 19.6 |
| 1 | Rubicon Project REVV Platform** | 217,079 | 96.4 | ||
24 | 5min Media Platform | 43,068 | 19.1 |
| 2 | Fulcrum5** | 182,497 | 81.0 | ||
25 | ESPN | 42,360 | 18.8 |
| 3 | engage:BDR** | 136,142 | 60.4 | ||
26 | CBS News | 40,613 | 18.0 |
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27 | TWITTER.COM | 38,608 | 17.1 |
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28 | YELP.COM | 38,210 | 17.0 |
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29 | WebMD Health | 37,178 | 16.5 |
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30 | IMDb | 37,165 | 16.5 |
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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September.
* Entity has assigned some portion of traffic to other syndicated entities
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.