Comscore MMX Ranks Top 50 U.S. Web Properties for March 2013
Spring Break Drives Traffic to Toy and Teen Sites
Sports Sites Jump for March Madness
RESTON, VA, May 1, 2013– Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for March 2013 based on data from the Comscore MMX service. With the start of spring and change of weather, many Americans visited Pharmacy sites for helping battling seasonal allergies and colds. Spring break was also in session for many students, causing an influx of traffic at Toy and Teen sites as they looked for ways to fill their free time.
“With the change of season in March, many Americans looked for ways to enjoy their Spring breaks and manage their seasonal allergies,” said Jeff Hackett, executive vice president of Comscore. “Americans also tuned into sports in a big way during the month, with NCAA March Madness front and center for many sports fans in addition to the beginning of baseball season and the home stretch for pro basketball and hockey.”
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About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.