Comscore MMX® Ranks Top 50 U.S. Desktop Web Properties for March 2014
Pharmacy Sites Spring to the Rescue for Seasonal Allergies
Americans Go Online to Book Their Spring Break and Summer Travel Plans
RESTON, VA, April 24, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the Comscore MMX® service. As spring finally arrived, many Americans embraced the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In addition to the warmer weather, spring also brought along seasonal allergies, causing the Pharmacy category to produce the largest traffic gains this month.
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) | |||
| Total Unique Visitors (000) | ||
Feb-14 | Mar-14 | % Change | |
Total Internet : Total Audience | 222,390 | 227,169 | 2 |
Health – Pharmacy | 6,164 | 7,954 | 29 |
Travel – Car Rental | 5,166 | 6,501 | 26 |
Lifestyles – Green | 18,944 | 22,617 | 19 |
Retail – Tickets | 20,848 | 24,626 | 18 |
Real Estate | 56,357 | 66,145 | 17 |
Retail – Toys | 12,606 | 14,634 | 16 |
Retail – Home Furnishings | 34,663 | 40,004 | 15 |
Automotive – Resources | 53,906 | 62,017 | 15 |
Travel - Information | 50,865 | 58,359 | 15 |
Services - Instant Messengers | 13,437 | 15,377 | 14 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 227,169 |
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1 | Google Sites | 193,033 |
| 26 | WebMD Health | 35,321 |
2 | Yahoo Sites | 192,290 |
| 27 | Wal-Mart | 34,152 |
3 | Microsoft Sites | 174,078 |
| 28 | ESPN | 33,837 |
4 | 137,895 |
| 29 | Fox News Digital Network | 33,058 | |
5 | AOL, Inc. | 114,948 |
| 30 | New York Times Digital | 31,796 |
6 | Amazon Sites | 103,096 |
| 31 | Dropbox Sites | 30,993 |
7 | Glam Media | 84,842 |
| 32 | Conde Nast Digital | 30,649 |
8 | Turner Digital | 83,438 |
| 33 | YP Local Media Network | 30,232 |
9 | CBS Interactive | 75,794 |
| 34 | T365 - Tribune | 30,119 |
10 | Wikimedia Foundation Sites | 69,420 |
| 35 | Netflix.com | 30,112 |
11 | Ask Network | 66,759 |
| 36 | Adobe Sites | 29,563 |
12 | Apple Inc. | 66,484 |
| 37 | Federated Media Publishing | 29,402 |
13 | eBay | 64,905 |
| 38 | Meredith Digital | 28,689 |
14 | Weather Company, The | 64,071 |
| 39 | Defy Media | 27,846 |
15 | Comcast NBCUniversal | 62,371 |
| 40 | Time Warner (Excl. Turner/WB) | 27,647 |
16 | About | 61,428 |
| 41 | Pinterest.com | 26,739 |
17 | Gannett Sites | 57,517 |
| 42 | Tumblr.com* | 26,406 |
18 | 49,451 |
| 43 | BuzzFeed.com | 26,161 | |
19 | Answers.com Sites | 48,184 |
| 44 | Ziff Davis Tech | 25,166 |
20 | craigslist, inc. | 41,024 |
| 45 | WordPress.com* | 24,955 |
21 | Demand Media | 39,652 |
| 46 | TechMedia Network | 24,235 |
22 | Twitter.com | 39,535 |
| 47 | Disney Online | 23,783 |
23 | Viacom Digital | 38,945 |
| 48 | IDG Network | 23,525 |
24 | Hearst Corporation | 37,791 |
| 49 | AT&T, Inc. | 23,202 |
25 | Yelp | 36,846 |
| 50 | Dictionary.com Network | 23,110 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 227,169 | 100.0 |
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1 | AddThis | 221,768 | 97.6 |
| 1 | Google Ad Network** | 213,919 | 94.2 | ||
2 | Yahoo Sites | 192,290 | 84.6 |
| 2 | Conversant (formerly ValueClick Networks)** | 195,526 | 86.1 | ||
3 | ShareThis | 189,686 | 83.5 |
| 3 | Advertising.com** | 177,109 | 78.0 | ||
4 | 185,508 | 81.7 |
| 4 | Criteo** | 176,227 | 77.6 | |||
5 | Outbrain | 177,719 | 78.2 |
| 5 | Casale Media - MediaNet** | 174,579 | 76.9 | ||
6 | Facebook.com | 135,765 | 59.8 |
| 6 | RadiumOne** | 171,741 | 75.6 | ||
7 | YouTube.com | 120,938 | 53.2 |
| 7 | Microsoft Media Network US** | 170,194 | 74.9 | ||
8 | AOL, Inc. | 114,948 | 50.6 |
| 8 | Collective Display** | 159,090 | 70.0 | ||
9 | MSN | 105,985 | 46.7 |
| 9 | Genome from Yahoo** | 157,601 | 69.4 | ||
10 | Glam Media | 84,842 | 37.3 |
| 10 | Burst Media** | 154,541 | 68.0 | ||
11 | Amazon.com* | 83,248 | 36.6 |
| 11 | Cox Digital Solutions - Network** | 150,483 | 66.2 | ||
12 | Bing | 80,594 | 35.5 |
| 12 | Exponential - Tribal Fusion** | 148,213 | 65.2 | ||
13 | Ask Network | 66,759 | 29.4 |
| 13 | Specific Media** | 133,342 | 58.7 | ||
14 | Windows Live | 64,385 | 28.3 |
| 14 | Adconion Media Group** | 127,235 | 56.0 | ||
15 | About | 61,428 | 27.0 |
| 15 | Vibrant Media** | 114,563 | 50.4 | ||
16 | Weather Channel, The | 59,393 | 26.1 |
| 16 | Rocket Fuel** | 111,801 | 49.2 | ||
17 | Gannett Sites | 57,517 | 25.3 |
| 17 | Sourceknowledge Video Network** | 98,751 | 43.5 | ||
18 | 49,451 | 21.8 |
| 18 | CPX Interactive** | 90,824 | 40.0 | |||
19 | Answers.com Sites | 48,184 | 21.2 |
| 19 | Undertone Networks** | 89,823 | 39.5 | ||
20 | CNN | 47,559 | 20.9 |
| 20 | AdBlade Network** | 86,083 | 37.9 | ||
21 | Blogger | 46,323 | 20.4 |
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22 | Demand Media | 39,652 | 17.5 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Twitter.com | 39,535 | 17.4 |
| 1 | engage:BDR** | 220,737 | 97.2 | ||
24 | 5min Media Platform | 38,822 | 17.1 |
| 2 | Rubicon Project** | 219,789 | 96.8 | ||
25 | Yelp.com | 36,635 | 16.1 |
| 3 | Fulcrum5** | 173,273 | 76.3 | ||
26 | CBS News | 36,551 | 16.1 |
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27 | IMDb | 35,874 | 15.8 |
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28 | Apple.com | 35,708 | 15.7 |
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29 | WebMD Health | 35,321 | 15.5 |
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30 | ESPN | 33,837 | 14.9 |
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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in March. For instance, Yahoo Sites was seen by 84.6 percent of the 227 million Internet users in March.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.