Comscore Signs Expansion Agreement with Fox Networks Group
RESTON, VA, December 5, 2017 – Comscore today announced an agreement with the Fox Networks Group (FNG) that expands its existing relationship to include linear TV ratings measurement and Comscore’s suite of Advanced Audiences segmentation, sourced from partnerships with best in class consumer data reporting companies.
FNG’s national sports channels FS1 and FS2, along with FNG’s FOX, FX and National Geographic channels, will now access Comscore’s complete RAPAPI and Optimizer measurement insights.
“We are excited to renew and expand our TV and Advanced Audiences license with Fox Network Group,” said Comscore’s SVP of National Television Sales Carol Hinnant. “The addition of FS1 and FS2 and the expansion to include our RAP API services will allow for easier execution of Advanced Audience deals.”
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
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