- 2015年4月24日

Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

Earlier this year, Comscore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform. It will soon be launched. Next up will be a product to measure how linear television interacts with digital, says Joan FitzGerald, SVP for Television & Cross Media Solutions at Comscore in an interview with Beet.TV.

Beet.TV's Andy Plesser spoke with her about the importance and challenges of measuring video across devices. She was a speaker at the Online Video Conference at NAB organized by Will Richmond of VideoNuze.

查看更多

Cross Platform TV Video

加入我们的邮件列表

Sign up today to have Comscore News, Insights and Events sent straight to your inbox!

注册 获取我们的移动应用