Kantar Alliance

In February 2015, Comscore and Kantar announced a strategic global alliance to accelerate cross-media audience and campaign measurement.

The alliance, which covers territories outside the U.S., establishes a framework for the parties to bring the best of breed together from the two companies – their products, technology, data assets, research panels and relationships – to provide world class cross-media audience and campaign measurement capabilities.

Comscore and Kantar have brought to market several joint offerings through the alliance, including cross-media measurement with Kantar Media and ad effectiveness measurement with Millward Brown, with additional offerings in development. Learn more about these specific solutions below.