Audience Targeting Solution

							Comscore Audience Activation™ offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.
							
                        

With an integrated, unduplicated view of consumers, you can effectively activate cross-platform audiences leveraging an unmatched cross-platform dataset, Comscore Activation helps you improve audience delivery using demographics and cross-platform behaviors.

Single View of Consumer

Leverage a single view of your consumer – including demographics and cross-platform behaviors – to reach the right person with your campaign.

Closed Loop

Continuously optimize campaigns using consistent measurement across planning, activation, and in-flight campaign management.

Predictive Audiences

The standard for cookie-free audience targeting at scale. Comscore's Predictive Audiences enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

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Key Benefits

Media Buyers Digital Media Sellers Networks

Drive marketing resonance and improve audience delivery by targeting consumers based on trusted demographic segmentation.
Strategically amplify campaign exposure across platforms by leveraging TV and OTT consumption insights.
Leverage privacy-focused segments to reach audiences on CTV.
Reach competitor audiences to improve share of voice.
Reach elusive audiences like gamers and cord-cutters.

Improve campaign delivery to surpass in-target guarantees, reducing waste and the need for make-goods.
Earn premiums for packages built on advanced audiences.

Offer quality cross-platform segments by upselling advertisers beyond TV purchases to digital.
Reach elusive segments — like OTT viewers or small demographic targets — by extending ad packages beyond TV.
Leverage digital to promote future TV content based on past content consumption.

"We take pride in offering our clients quality data that they can use to improve ad effectiveness and resonance. The addition of quality Comscore insights will allow us to further execute on this mission by helping our clients better monetize audiences and engage their target consumers across OTT and Connected TV."
Andre Swanston
CEO and Co-Founder
Tru Optik

Meet the Experts

Rachel Gantz

General Manager, Activation

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez

Vice President, Activation

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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