Audience Targeting Solution

							Comscore Audience Activation™ offers programmatic audience segments powered by Comscore’s massive data assets for digital, mobile, CTV and DOOH campaigns.
							
                        

Comscore Audience Activation helps you improve campaign performance using demographics, cross-platform TV viewership, streaming behaviors, and personas to get your message in front of the right consumers.

Demographics

Use Comscore’s best-in-class age, gender, generational and multi-cultural audiences to optimize campaign performance and in-target delivery.

Media Consumption

Find consumers based on their media consumption habits. Comscore offers TV viewership audiences spanning network, genre, daypart, and ad exposure as well as CTV and gaming behavioral audiences, and personas.

Predictive Audiences

The standard for cookie-free audience targeting at scale. Comscore Predictive Audiences enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

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Predictive Audiences - Audience Activation

Key Benefits

Media Buyers Digital Media Sellers Networks

Drive marketing resonance and improve audience delivery by targeting consumers based on trusted demographic segmentation.
Strategically amplify campaign exposure and incremental reach across platforms by leveraging TV and OTT consumption insights.
Reach elusive audiences like gamers, early adopters and cord-cutters.

Improve campaign delivery to surpass in-target guarantees, reducing waste and the need for make-goods.
Earn premiums for packages built on advanced audiences.

Offer quality cross-platform segments by upselling advertisers beyond TV purchases to digital.
Reach elusive segments — like OTT viewers or small demographic targets — by extending ad packages beyond TV.
Leverage digital to promote future TV content based on past content consumption.

Activate Comscore segments in your DMP or DSP of choice

Comscore On-the-Shelf PMPs

Drive campaign performance by combining Comscore’s cookie-free contextual suite with premium inventory.

"We take pride in offering our clients quality data that they can use to improve ad effectiveness and resonance. The addition of quality Comscore insights will allow us to further execute on this mission by helping our clients better monetize audiences and engage their target consumers across OTT and Connected TV."
Andre Swanston
CEO and Co-Founder
Tru Optik

Meet the Experts

Rachel Gantz

General Manager, Activation

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez

Vice President, Activation

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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