This partnership allows advertisers and agencies to understand co-viewing for YouTube and YouTube TV across OTT/CTV as well as incremental reach to their linear television audiences. Now you can truly assess the incremental impact of YouTube within your media plans and gain actionable in-flight campaign insights for optimization.
In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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Melinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.