Cross-Platform Ratings

Comscore Campaign Ratings is the first cross-platform campaign measurement solution covering CTV for YouTube and YouTube TV

This partnership allows advertisers and agencies to understand co-viewing for YouTube and YouTube TV across OTT/CTV as well as incremental reach to their linear television audiences. Now you can truly assess the incremental impact of YouTube within your media plans and gain actionable in-flight campaign insights for optimization.

Comscore Campaign Ratings™ is designed to provide in-flight measurement for video of cross-platform campaign delivery across TV, over-the-top (OTT), desktop and mobile.

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Unduplicated Measurement

Access a holistic, unduplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, OTT, desktop and mobile platforms.

Co-Viewing Insights

Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.

Proven Leadership

Plan, transact and evaluate campaigns with greater confidence with Comscore’s proven leadership and trusted measurement expertise.

Key Benefits

Agencies & Advertisers TV Networks & VMPDS

Optimize campaign delivery in-flight to hit reach/frequency objectives, impression thresholds and demographic in-target volumes across platforms.
Measure total and platform-specific co-viewing lifts to account for all audiences exposed to your campaign.
Better allocate and align spend by comparing the relative effectiveness of networks and publishers in achieving campaign-specific KPIs.

Strategically bundle, package and price cross-platform advertising inventory to drive more profitable monetization and stronger ROI.
Optimize demographic delivery for key client campaigns to ensure specific impression thresholds are met across various platforms.
Illuminate under-valued audiences with co-viewing insights and prove the value of unique digital audiences to unlock new monetization opportunities.

Meet the Experts

Rachel Gantz

General Manager, Activation & Advertising Solutions

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Melinda Gladnick

Product Manager, VCE & CCR

Melinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.

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