Measure unduplicated campaign delivery across platforms
Comscore Campaign Ratings™ is designed to provide in-flight measurement for video of cross-platform campaign delivery across TV, over-the-top (OTT), desktop and mobile.
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Unduplicated Measurement
Access a holistic, unduplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, OTT, desktop and mobile platforms.
Co-Viewing Insights
Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.
Proven Leadership
Plan, transact and evaluate campaigns with greater confidence with Comscore’s proven leadership and trusted measurement expertise.
Key Benefits
- Optimize campaign delivery in-flight to hit reach/frequency objectives, impression thresholds and demographic in-target volumes across platforms.
- Measure total and platform-specific co-viewing lifts to account for all audiences exposed to your campaign.
- Better allocate and align spend by comparing the relative effectiveness of networks and publishers in achieving campaign-specific KPIs.
- Strategically bundle, package and price cross-platform advertising inventory to drive more profitable monetization and stronger ROI.
- Optimize demographic delivery for key client campaigns to ensure specific impression thresholds are met across various platforms.
- Illuminate under-valued audiences with co-viewing insights and prove the value of unique digital audiences to unlock new monetization opportunities.
Meet the Experts
Prasad Joglekar
Senior Vice President, General Manager, Television and Cross Platform ProductsPrasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.
Melinda Gladnick
Product Manager, VCE & CCRMelinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.