Cross-Platform Ratings

Comscore Campaign Ratings is the first cross-platform campaign measurement solution covering CTV for YouTube and YouTube TV

This partnership allows advertisers and agencies to understand co-viewing for YouTube and YouTube TV across CTV as well as incremental reach to their linear television audiences. Now you can truly assess the incremental impact of YouTube within your media plans and gain actionable in-flight campaign insights for optimization.

Comscore Campaign Ratings™ is designed to provide in-flight measurement for video of cross-platform campaign delivery across TV, CTV, desktop and mobile.

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Unduplicated Measurement

Access a holistic, unduplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms.

Co-Viewing Insights

Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.

Proven Leadership

Plan, transact and evaluate campaigns with greater confidence with Comscore’s proven leadership and trusted measurement expertise.

Key Benefits

Agencies & Advertisers TV Networks & VMPDS

Optimize campaign delivery in-flight to hit reach/frequency objectives, impression thresholds and demographic in-target volumes across platforms.
Measure total and platform-specific co-viewing lifts to account for all audiences exposed to your campaign.
Better allocate and align spend by comparing the relative effectiveness of networks and publishers in achieving campaign-specific KPIs.

Strategically bundle, package and price cross-platform advertising inventory to drive more profitable monetization and stronger ROI.
Optimize demographic delivery for key client campaigns to ensure specific impression thresholds are met across various platforms.
Illuminate under-valued audiences with co-viewing insights and prove the value of unique digital audiences to unlock new monetization opportunities.

Meet the Experts

Rachel Gantz

General Manager, Activation & Advertising Solutions

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Melinda Gladnick

Product Manager, VCE & CCR

Melinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.

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