This partnership allows advertisers and agencies to understand co-viewing for YouTube and YouTube TV across CTV as well as incremental reach to their linear television audiences. Now you can truly assess the incremental impact of YouTube within your media plans and gain actionable in-flight campaign insights for optimization.
In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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Melinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.