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Comscore Reports First Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
4% - ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results

Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power...
7% - ights/Press-Releases/2024/5/Proximic-by-Comscore-Recognized-in-AdExchanger-s-2024-Top-50-Programmatic-Power-Players-List

O Fim dos Cookies esta proximo

Fique atento: a nossa narrativa permanece em termos de trabalhar com a indústria em torno da mudança proativa de medição para não depender de cookies (ou outros sinais 3P).
8% - ights/Blog/O-Fim-dos-Cookies-esta-proximo

Beyond Screens and Markets

For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
4% - ights/Blog/Beyond-Screens-and-Markets

Driving Brand Marketing ROI Across All Screens and Formats

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
5% - ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI

Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight

A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
7% - e-Studies/Use-CCR-to-Validate-Audiences-With-Precision-In-Flight

Comscore Campaign Ratings Hispanic Reach By Publisher

An alcoholic beverage brand uses CCR to identify publishers reaching a key demographic audience.
7% - e-Studies/CCR-Hispanic-Reach-By-Publisher

Consumer Trends to Know from ARF Shopper 2024

ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
6% - ights/Blog/Consumer-Trends-to-Know-from-ARF-Shopper-2024

Optimize Campaigns in Real Time

Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.
7% - e-Studies/Optimize-Campaigns-in-Real-Time

Comscore Consumer Journey

Comscore’s Consumer Journey solution helps clients understand how consumers use web and retailer site search upstream of online purchases​
7% - e-Studies/Understand-the-Shopping-Behaviors-of-Your-Target-Consumers