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Comscore Digital Data Helps Local Stations

Comscore Digital Data Helps Local Stations with Automotive Prospecting
7% - e-Studies/Comscore-Digital-Data-Helps-Local-Stations-with-Automotive-Prospecting

Custom e-commerce

Comscore’s custom e-commerce measurement solution helps PayPal showcase its value to prospective merchants
7% - e-Studies/Comscore-Custom-Solution-Measures-Online-Checkout-Conversion-Rates

Action Lift

Comscore proves impact of digital campaign by showing Action lift at online checkout and helps optimize campaign based on publisher performance.
8% - e-Studies/Action-Lift-Helps-Optimize-Campaign-Based-on-Publisher-Performance

Comscore Custom Reporting for Exclusive Reach

A new ad network wanted to demonstrate that they had established a foothold in the cluttered market for display advertising.
7% - e-Studies/Comscore-Custom-Reporting-for-Exclusive-Reach

Comscore Campaign Ratings' Daily Reach Frequency Reporting

An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
7% - e-Studies/CCRs-Daily-Reach-Frequency-Reporting

Use Comscore Campaign Ratings to Understand Incremental Reach

A major programmatic DSP leveraged CCR Local to understand the incremental reach of local market audiences not exposed on linear TV.
6% - e-Studies/Use-CCR-to-Understand-Incremental-Reach-to-Audiences-Not-Exposed-On-TV

Comscore Connected TV Insights

Comscore Connected TV Insights helps Company showcase incremental reach against streaming service competitors
6% - e-Studies/Comscore-Connected-TV-helps-leverage-CTV-consumption-data-across-U.S.-households

Comscore Advanced Audience Reporting

A Global automaker seeks to identify the publisher partners providing the most reach to a unique psychographic audience segment to increase spend on networks where those audiences are consuming content and boost overall campaign ROI.
8% - e-Studies/Comscore-Advanced-Audience-Reporting-Validates-Display-Video-Campaign-Delivery-for-a-Global-Automaker

Plan Metrix Advanced Audience Data

PMX Advanced Audience Data helps Publisher Establish SEO Plan and Improve Organic Engagement
7% - e-Studies/Plan-Metrix-helps-leverage-targeted-advanced-audience-data

Third-Party Cookie Deprecation Is Still on the Horizon

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
9% - ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon