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Measure complete deduplicated reach

A major CPG client used Comscore’s market-level CCR Local reporting to identify the best performing publisher partners and optimize campaign Reach.
5% - e-Studies/Measure-complete-deduplicated-reach-in-129-local-markets

Comscore Campaign Ratings Extended Demographics by Publisher

A multi-national pharmaceutical client seeks to identify the channels most effective at reaching high-income households.
6% - e-Studies/CCR-Validates-Delivery-Across-All-Screens-Against-Audience-Cohorts-Beyond-Traditional-Demographics

Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
6% - ights/Blog/Navigating-the-Future-of-Publishing

Comscore Social Brand Survey Lift

Comscore Social Brand Lift studies showcase a publisher’s value by proving a 96% boost in partner brand interest as a direct result of the campaign.​
8% - e-Studies/Comscore-Social-Brand-Survey-Lift

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
7% - ights/Blog/March-Madness-Across-Screens-2024-Recap

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
6% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
6% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams

Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
6% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

Comscore lança Social Incremental no Brasil

A Comscore, Inc. (NASDAQ: SCOR), empresa líder em medição de audiências digitais multiplataforma, anunciou para a indústria brasileira, em seu evento “O Futuro dos Dados”, na semana passada, a inclusão de métricas de mídias sociais (Social Incremental)...
6% - ights/Press-Releases/2024/4/Comscore-lanca-Social-Incremental-no-Brasil

Its All About the Audience

For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
4% - ights/Blog/Its-All-About-the-Audience