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US TV Viewing Is Increasing During Coronavirus Pandemic

Americans are staying home and turning to their televisions as a core source of news, information and entertainment. We identify several TV viewing trends to watch.
45% - ights/Blog/US-TV-Viewing-Is-Increasing-During-Coronavirus-Pandemic

One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
45% - ights/Blog/One-week-into-the-lockdown-online-media-consumption-in-India

COVID-19 and its Continued Impact on the Auto Industry

As we enter the second month of stay-at-home measures, the U.S. economy continues to reel. The automotive industry in particular has been hit hard, with Comscore data showing a 25 percent decline in new vehicle demand year-over-year as of mid-March 2020....
45% - ights/Blog/COVID-19-and-its-Continued-Impact-on-the-Auto-Industry

comScores Latest Report 2016 US Cross Platform Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring...
45% - ights/Press-Releases/2016/3/comScores-Latest-Report-2016-US-Cross-Platform-Future-in-Focus-Available-for-Download

comScore Prices Initial Public Offering


45% - ights/Press-Releases/2007/06/comScore-Prices-Initial-Public-Offering

Veteran Movie Product And Technology Leader Janice OBryan to Lead Domestic Operations for Comscore Movies

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that longtime Comscore product technology and customer service executive Janice O’Bryan is being elevated to Senior Vice...
45% - ights/Press-Releases/2021/12/Veteran-Movie-Product-And-Technology-Leader-Janice-OBryan-to-Lead-Domestic-Operations-for-Comscore-Movies

Comscore Announces Renewal and Expansion of Gray Television Partnership

Comscore today announced a renewed and expanded agreement to provide Gray Television, a leading local television broadcaster, with the full suite of Comscore’s local market currency tools, including Comscore’s Advanced Automotive Demographics segments.
45% - ights/Press-Releases/2022/1/Comscore-Announces-Renewal-and-Expansion-of-Gray-Television-Partnership

See Which Ads Won The Battle for Super Bowl Buzz

The Super Bowl is not only one of the biggest sporting events each year in the U.S. but is also one of the largest television events. The previous three Super Bowls had over 100 million viewers each !
45% - ights/Blog/See-Which-Ads-Won-The-Battle-for-Super-Bowl-Buzz

Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
45% - ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices

Crafting Gamer Audiences with Comscore’s Plan Metrix

Comscore digital insights help Maybelline understand their target audience with deeper psychographic targets​.
45% - e-Studies/Crafting-Gamer-Audiences-with-Comscore-s-Plan-Metrix