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Who's Watching TV Releases Atlantis Reporting Solution

Who's Watching TV, a leading solutions provider and third-party processor of television viewership and scheduling data, has released Atlantis, a flexible reporting solution. The new online tool provides access to new TV Pulse data from Comscore including...
45% - ights/Press-Releases/2023/3/Who-s-Watching-TV-Releases-Atlantis-Reporting-Solution

In the UK 1 7 Million Mobile Subscribers Consumed Automotive Content on Mobile Devices

Millennial Media recently released a study conducted with comScore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mobile auto content and mobile advertising campaigns...
45% - ights/Infographics/In-the-UK-1-7-Million-Mobile-Subscribers-Consumed-Automotive-Content-on-Mobile-Devices

HTC and Samsung Own Nearly Two-Thirds of Google Android Device Market

In July 2011, 19.7 million EU5 (France, Germany, Italy, Spain and UK) smartphone owners were using devices running on Google’s Android operating system.  The largest number of owners came from the UK with 6.3 million, followed by France (4.5 million)...
45% - ights/Infographics/HTC-and-Samsung-Own-Nearly-Two-Thirds-of-Google-Android-Device-Market

Half of Millennial Netflix Viewers Stream Video on Mobile

Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34 year old demographic tends to be much more mobile-heavy...
45% - ights/Infographics/Half-of-Millennial-Netflix-Viewers-Stream-Video-on-Mobile

Facebook retains Social Media crown for UK Millennials

The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics...
45% - ights/Infographics/Facebook-retains-Social-Media-crown-for-UK-Millennials

Why mobile banking is the domain of true digital natives

The growth of mobile time within the overall media mix has created new touchpoints for all digital businesses. As users grow in comfort with these almost omnipresent devices, the range of tasks performed on smartphones and tablets expands, and for users...
45% - ights/Infographics/Why-mobile-banking-is-the-domain-of-true-digital-natives

Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media

Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
45% - e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media

Los medios en espanol y la internacionalizacion de sus audiencias

El último reporte de Comscore (NASDAQ: SCOR), una compañía enfocada en la planeación, transacción y evaluación de medios en las distintas plataformas digitales muestra que, con base en los datos de junio 2020, entre los 500 sitios multiplataforma de la...
45% - ights/Press-Releases/2020/10/Los-medios-en-espanol-y-la-internacionalizacion-de-sus-audiencias

Indicadores cualitativos cual utilizar

El interfaz de Comscore supone una herramienta de alto valor para el conocimiento de la audiencia de miles de soportes. Sin embargo, muchas veces los usuarios se centran en el uso de indicadores cuantitativos sin profundizar en indicadores de calidad...
45% - ights/Blog/Indicadores-cualitativos-cual-utilizar

Chile es el pais con mayor proporcion de conexiones a Internet de Latinoamerica

Un informe de Comscore revela además que Canal 13 y Prisa son las propiedades informativas más elegidas. Por otro lado, las mujeres son las más enganchadas en términos de minutos consumidos.
45% - ights/Blog/Chile-es-el-pais-con-mayor-proporcion-de-conexiones-a-Internet-de-Latinoamerica