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Search for "Saucony Men" returned 457 matches
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Young European Women Spent Most Time on Social Networks
A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social networks than males across all age groups,...
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ights/Infographics/Young-European-Women-Spent-Most-Time-on-Social-Networks
Men More Difficult to Persuade with Advertising than Women
In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.
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ights/Infographics/Men-More-Difficult-to-Persuade-with-Advertising-than-Women
#RoyalWedding: The Role of Social Media in William and Kate’s Big Day
Unless you’ve been living in a media-free cave for the past month, you are well aware of the Royal Wedding taking place this Friday between Prince William and Kate Middleton. These nuptials mark the first major royal wedding since the dawn of the Internet...
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ights/Blog/RoyalWedding-The-Role-of-Social-Media-in-William-and-Kate-s-Big-Day
comScore Receives Accreditation from the CENP in Brazil
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Conselho Executivo das Normas-Padrão (CENP) in Brazil. Upon the recommendation of the Special Commission on Media Research...
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ights/Press-Releases/2011/4/comScore-Receives-Accreditation-from-the-CENP-in-Brazil
Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size
Yesterday I wrote about comScore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web analytics professionals today. Digital Analytix delivers...
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ights/Blog/Digital-Analytix-First-to-Comply-with-IAB-and-ABCe-Terminology-Guidelines-for-Counting-Audience-Size
Young Males Dominate Online Video Viewing in EU5
Online video consumption in the EU5 is heavily skewed towards men and younger users. In January 2011, males accounted for 65% of time spent consuming online video (compared to 53% of time spent on the internet as a whole). Younger males between 15-34...
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ights/Infographics/Young-Males-Dominate-Online-Video-Viewing-in-EU5
M-Days 2011 Der deutsche Mobile Medienkanal auf einen Blick
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ights/Presentations-and-Whitepapers/2011/M-Days-2011-Der-deutsche-Mobile-Medienkanal-auf-einen-Blick
E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Tis the season for holiday shopping, and across the globe more people are turning to the Internet to make their purchases – particularly in the retail sector. E-commerce is traditionally led by travel transactions and purchases, but towards the end of...
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ights/Blog/E-Commerce-in-Asia-Pacific-Big-Opportunity-for-a-Growing-Region
What Would Don Draper Do In A Digital World
Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in...
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ights/Presentations-and-Whitepapers/2011/What-Would-Don-Draper-Do-In-A-Digital-World
Has the Internet Moved Pricing Power to the Consumer?
A recent article in Fortune got me thinking about the significant changes that have occurred in recent years in how consumers obtain information on prices and deals and the impact this has had on their buying decisions. As comScore has reported, 2010...
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ights/Blog/Has-the-Internet-Moved-Pricing-Power-to-the-Consumer
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