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Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
48% - ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived

vCE Digital Paris

comScore recently conducted a Charter Study in US and Europe to better understand issues relating to campaign delivery and validated measurement. Our presentation will review the results of our latest research and conclude with a comprehensive review...
48% - ights/Presentations-and-Whitepapers/2012/vCE-Digital-Paris

Trust in data: understanding attitudes to data in a regulated world

At our Autumn Summit, Comscore’s Sarah Kelleher took an in-depth look at our recent whitepaper, Trust in Data, created in partnership with The Drum. Watch the full presentation now to understand attitudes to data in a regulated world.
48% - ights/Presentations-and-Whitepapers/2019/Trust-in-data-understanding-attitudes-to-data-in-a-regulated-world2

The Importance of Getting Beyond Big in Online Video

When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated, or that video audiences are somehow hard to understand...
48% - ights/Presentations-and-Whitepapers/2009/The-Importance-of-Getting-Beyond-Big-in-Online-Video

Comscores latest advertising report created in partnership with Campaign

Comscore’s latest advertising report, created in partnership with Campaign, reveals that advertisers are missing out on valuable audiences.
48% - ights/Press-Releases/2019/11/Comscores-latest-advertising-report-created-in-partnership-with-Campaign

comScore Introduces validated Campaign Essentials™ (vCE) in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of...
48% - ights/Press-Releases/2012/5/comScore-Introduces-validated-Campaign-Essentials-vCE-in-Canada

On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
48% - ights/Blog/On-Branding-Versus-Direct-Response-Advertising

The Potential of Digital Advertising Strategies amid GDPR

So far, the year 2018 has seen the fight against the overall lack of transparency, invalid traffic and concerns around brand safety continue. However, these issues have somewhat been overshadowed by the General Data Protection Regulation (GDPR) in the...
48% - ights/Blog/The-Potential-of-Digital-Advertising-Strategies-amid-GDPR

UPS Study Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical...
48% - ights/Press-Releases/2016/6/UPS-Study-Avid-Online-Shoppers-Making-More-Than-Half-of-Their-Purchases-With-Ecommerce

ARF Shopper 2023

Today’s Shopping Landscape: Strategies for the Changing Consumer Journey
48% - ights/Presentations-and-Whitepapers/2023/ARF-Shopper-2023