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comScore Appoints Wolf Allisat as Executive Vice President for International Markets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s...
35% - ights/Press-Releases/2010/9/comScore-Appoints-Wolf-Allisat-as-Executive-Vice-President-for-International-Markets

comScore Expands Partnership With Sinclair Broadcast Group

comScore today announced it has signed an expansion agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Ind., KUQI (FOX) Corpus Christi, Texas and KHGI (ABC) and KFXL (FOX) Lincoln & Hastings-Kearney, Neb.
35% - ights/Press-Releases/2017/3/comScore-Expands-Partnership-With-Sinclair-Broadcast-Group

Video on Demand Transactions Increase in Month of March

In reaction to the unprecedented coronavirus pandemic, many studios began to shift what would have been in-theatre movie runs to traditional Video on Demand (VOD) and other OTT streaming platforms.
35% - ights/Blog/Video-on-Demand-Transactions-Increase-in-Month-of-March

Next iPhone Release Has Potential for a Huge Upgrade Cycle

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly excitement around the possibility of Apple’s foray...
35% - ights/Blog/Next-iPhone-Release-Has-Potential-for-a-Huge-Upgrade-Cycle

comScore Digital Analytix Adds OTTO as Client Proving Expertise in Retail Sector

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its web analytics service, Digital Analytix, has been chosen by OTTO, one of Europe’s largest online retailers, to analyse and optimise the portals’ sites, demonstrating...
35% - ights/Press-Releases/2011/7/comScore-Digital-Analytix-Adds-OTTO-as-Client-Proving-Expertise-in-Retail-Sector

Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising

As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of multiple platforms and activate deep brand experiences...
35% - ights/Blog/Don-t-Just-Tell-Me-Entertain-Me!-Transmedia-in-Advertising

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit
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comScore Expands Auditing Process with CESP in France

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, and the CESP (Centre d’Etude des Supports de Publicité) today announced that a full audit of validated Campaign Essentials™ (vCE™), comScore online advertising effectiveness...
35% - ights/Press-Releases/2016/1/comScore-Expands-Auditing-Process-with-CESP-in-France

Meet the Global Team Engineer Deyan Yotsov in Budapest

What’s it like working for Shareablee in Hungary? I love Big Data and nature, so working for Shareablee in Hungary is the ideal combination for me! I was born and raised in Bulgaria, went to university in Paris and lived for a year in Brussels before...
35% - ights/Blog/Meet-the-Global-Team-Engineer-Deyan-Yotsov-in-Budapest

Spooky Stats Halloween Costume Shopping Trends

As the leaves begin to fall and the pumpkin spice lattes flow, we're diving into the spook-tacular data surrounding Halloween.
35% - ights/Blog/Spooky-Stats-Halloween-Costume-Shopping-Trends