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Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize...
35% - ights/Blog/Searcher-Demographics-We-Are-What-We-Search

Could it be a record year at the box office?

Comscore's box office guru Paul Dergarabedian joined Peter Bowes and Rhod Sharp on BBC Radio 5 for a great conversation about the 2019 box office summer.
34% - ights/Videos/Interview/Could-it-be-a-record-year-at-the-box-office

Renewal Agreement with BBC World News for National Television Measurement

Comscore announced a long-term renewal agreement with BBC World News for the use of Comscore’s industry-leading TV Essentials (TVE) currency as well as its advanced audiences.
34% - ights/Press-Releases/2021/4/Renewal-Agreement-with-BBC-World-News-for-National-Television-Measurement

MRC Accreditation for National and Local TV Household-Level Measurement

Comscore today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
34% - ights/Press-Releases/2024/3/MRC-Accreditation-for-National-and-Local-TV-Household-Level-Measurement

Cox Media Group and Comscore Agree to New Multi-Year Deal

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
34% - ights/Press-Releases/2024/12/Cox-Media-Group-and-Comscore-Agree-to-New-Multi-Year-Deal

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing...
34% - ights/Press-Releases/2012/4/comScore-Appoints-Beth-Uyenco-as-Senior-Vice-President-of-International-Research

Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
34% - ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results