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In Australia, Men Watch Twice the Amount of Online Video as Women

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of...
41% - ights/Press-Releases/2010/12/In-Australia-Men-Watch-Twice-the-Amount-of-Online-Video-as-Women

Webinar Case Study: How to Determine Online Consumer Healthcare Behavior

As more and more people use the internet to research health care services and to self-diagnose symptoms, questions arise: how can healthcare providers and servicers know where to focus online efforts in 2009 to ensure that they get the right message in...
41% - ights/Presentations-and-Whitepapers/2009/How-to-Determine-Online-Consumer-Healthcare-Behavior

Viewability & In-Target Benchmarks

When it comes to impression viewability measurement, the most common question asked by our clients is, “What percent of my ads are in-view?”
41% - ights/Presentations-and-Whitepapers/2013/Viewability-In-Target-Benchmarks

Publishers: Prove your quality to reclaim market share

In this presentation, Martin Bromfield, VP Advertising EMEA, comScore provides insights into whether premium publishers hold a premium audience relationship, looking at key insights into how publishers can convince buyers of media quality to reclaim market...
41% - ights/Presentations-and-Whitepapers/2016/Publishers-Prove-your-quality-to-reclaim-market-share

How Granular Data Improves Cross-Platform Targeting

SVP Aaron Fetters shares how clients leverage comScore data to find the right audience for their campaign and more intelligently target brand-safe content
41% - ights/Videos/Interview/How-Granular-Data-Improves-Cross-Platform-Targeting

How comScore, Dish & Sling Innovate in Addressable Ad Measurement

How comScore, Dish & Sling Innovate in Addressable Ad Measurement
41% - ights/Videos/Interview/How-comScore-Dish-and-Sling-Innovate-in-Addressable-Ad-Measurement

From Viral to Tribal: The Next Frontier of Publishing

Learn how recent changes in the publishing space are affecting news consumption behaviours across Generation X, Millennials and Generation Z and what that means for publishers.
41% - ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-The-Next-Frontier-of-Publishing

A Major Milestone Passes Moving the comScoreRentrak Merger Forward to Next Step

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the waiting period for the Hart-Scott-Rodino Antitrust Improvement Act of 1976, as amended (the “HSR Act”), has expired in connection with their merger proposal....
41% - ights/Press-Releases/2015/11/A-Major-Milestone-Passes-Moving-the-comScoreRentrak-Merger-Forward-to-Next-Step

How Australia spends its time online

Here’s a chance to find out how Australia spends its time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013.
41% - ights/Blog/How-Australia-spends-its-time-online

Marketing Lessons in the New Era in India

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance,...
41% - ights/Presentations-and-Whitepapers/2017/Marketing-Lessons-in-the-New-Era-in-India