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What Every Marketer Should Know About Social Display Ads


37% - ights/Presentations-and-Whitepapers/2011/What-Every-Marketer-Should-Know-About-Social-Display-Ads

Validierte Impressions

This presentation on validated Campaign Essentials (vCE) was delivered at dmexco 2012 by Peter Bernschneider. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry.
37% - ights/Presentations-and-Whitepapers/2012/Validierte-Impressions

Comscore and Inscape: Insights from IAB NewFronts West 2019

Ken Norcross, Director Of Business Development, Inscape and Kate Roganti, Director, National Agencies, Comscore share their thoughts on the insights presentation and how they are working to create a new TV ecosystem.
37% - ights/Videos/Interview/Comscore-and-Inscape-Insights-from-IAB-NewFronts-West-2019

UKOM Insights - Mums Online

Since Mother’s day is this Sunday, what better time to look at mums’ behaviour online. Smartphones account for the majority share of females’ time online, but how does having children at home also impact platform usage?
37% - ights/Presentations-and-Whitepapers/2017/UKOM-Insights-Mums-Online

Digital Future in Focus

During this webinar, Mike Shaw, VP Sales at comScore, will present insights from the “Global Digital Future in Focus” report. The study examines key trends affecting the global digital ecosystem, how the landscape has changed, who is leading the way,...
37% - ights/Presentations-and-Whitepapers/2016/Digital-Future-in-Focus

How to harness the hype of Connected TV data

Vit Smekal shares Comscore’s experiences with the integration of TV data feeds from diverse providers into a systematic reporting solution of TV audiences and discusses the importance of data validation and normalisation of CTV data sets.
37% - ights/Presentations-and-Whitepapers/2020/How-to-harness-the-hype-of-Connected-TV-data

The State of Social Media, India 2024

The "State of Social Media, India 2024" webinar presentation is now available for download. In this session, we uncovered how to optimise your content and the role of social media in the world’s most populous nation.
37% - ights/Presentations-and-Whitepapers/2024/The-State-of-Social-Media-India-2024

Age Matters: Ad Sensitivity in Online TV Programming

With viewership of long form content on a rapid upward trajectory and its addressable audience representing more than 80 million Americans, we are clearly in an era of significant opportunity for the online video advertising market. But despite its growth,...
37% - ights/Blog/Age-Matters-Ad-Sensitivity-in-Online-TV-Programming

How To Get Brand Advertisers To Spend More On The Web

It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending...
37% - ights/Blog/How-To-Get-Brand-Advertisers-To-Spend-More-On-The-Web

Key Strategies to Maximize Your Mobile Marketing

This comScore presentation explores several key enhancements and upgrades recently made to our mobile marketer product offering in response to the growing demand for more sophisticated, tactical tools from the marketplace.
37% - ights/Presentations-and-Whitepapers/2009/Key-Strategies-to-Maximize-Your-Mobile-Marketing