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Lessons Learned - Actions Taken in Digital Brand Advertising


37% - ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Actions-Taken-in-Digital-Brand-Advertising

The Convergence of Linear & OTT Measurement

Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CTV video converge.
37% - ights/Videos/Interview/The-Convergence-of-Linear-OTT-Measurement

Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
37% - ights/Videos/Interview/Unlocking-New-Insights-Tying-Cross-Channel-Consumer-Behavior-Directly-to-Linear-TV-Campaigns

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons...
37% - ights/Blog/My-Two-Cents-on-the-Online-Video-Conundrum

comScore and Telefonica Germany Announce Results of Connected Europe Study

comScore, Inc. (NASDAQ: SCOR) and Telefónica Germany presented the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices at the DLD (Digital Life Design) conference in Munich. To download...
37% - ights/Press-Releases/2012/1/comScore-and-Telefonica-Germany-Announce-Results-of-Connected-Europe-Study

Top Japan Internet Sites


37% - ights/Press-Releases/2008/09/Top-Japan-Internet-Sites

Top Japan Internet Sites


37% - ights/Press-Releases/2008/08/Top-Japan-Internet-Sites

Is Silicon Valley a Systemic Risk?

This WSJ article caught my eye and, at first, I couldn’t believe what I was reading. How on earth could the government think that VC firms represent a systemic risk to the financial system? Has the pendulum swung so far that the government now thinks...
37% - ights/Blog/Is-Silicon-Valley-a-Systemic-Risk

Plan Metrix Advanced Audience Data

PMX Advanced Audience Data helps Publisher Establish SEO Plan and Improve Organic Engagement
37% - e-Studies/Plan-Metrix-helps-leverage-targeted-advanced-audience-data

Finding Clarity in Today’s Blurred Video Viewing Landscape

Due to digital TV’s place and time-shifting capabilities, the line between digital and traditional TV viewing is more blurred than ever before. Online video has far surpassed its roots of entertaining user-generated content, and has now begun to demonstrate...
37% - ights/Presentations-and-Whitepapers/2011/Finding-Clarity-in-Todays-Blurred-Video-Viewing-Landscape