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Social Networking: No Longer a Niche Market in Asia-Pac
In the Asia-Pacific region, half of all Internet users visit a social networking site each month. Although Asia Pacific as a region reports lower social networking usage than other regions (due largely to low broadband penetration in some markets as ...
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to c...
Update on the Evolution of comScore Media Metrix 360
It’s been nearly seven months since comScore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initiative was to bring the digital media industry a s...
Huffington Post Defies Expectations, Reaches New Heights Post-Election
In the run-up to the 2008 presidential election, mainstream America first became acquainted with Huffington Post (aka Huff Post), the popular news aggregator and commentary site. The site featured a swirl of real-time news and analysis that fed the a...
comScore Brand Crosses India
45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a c...
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Associations’ site) - and the U.S. gets more excited than anyone…
Regular visitors to this particular stretch of the blogosphere may remember my first ever comScore post, which charted the influx in traffic to MLS.com following the signing of David Beckham to the LA Galaxy…
Take over TV
When I first joined the media industry a few years ago, the big buzz was around “converging media.” What began as a vision of a brave new world in which magazines would be mobile (imagine that!) and toasters would read out the morning headlines, ...
The Internet is a Gamechanger in the 2008 Presidential Race
Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see...
Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s dat...
Oxford is winning the battle, but Cambridge will win the war for online eyeballs
Here in comScore’s U.K. office, we have the privilege of being surrounded by some of the most illustrious academic establishments in the world. A huge intermingling campus of activity stretches from Holborn to Chancery Lane, spilling out onto the N...