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Comscore Snapshots: online health in Europe
This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.
Comscore Snapshots: online health in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Sin...
Comscore Snapshots online education in Europe
This week’s snapshot summarises the online education media footprint in Europe visited by adults aged 18 and above. We include statistics for France, Germany, Italy, Spain, the UK and EU5 averages for benchmarking purposes.
Comscore Snapshots: Online Education in the Asia-Pacific Region
In this week’s edition of Comscore Snapshots, we look at the state of online education across the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietn...
Has Auto Shopping Gone Mobile
The world is more mobile-oriented than ever before, and unsurprisingly, the use of a mobile device has become an important part of the car-buying process. Shoppers are increasingly using mobile devices to conduct a greater share of vehicle research, ...
StackAdapt QA Driving Brand Lift with Connected TV
Since the start of 2020, we’ve seen notable shifts in consumption of TV, video and digital content across platforms. This changing media landscape is impacting how brands need to approach their advertising strategies. To this end, Comscore and prog...
As US Economy Begins to Reopen Digital Consumption Remains High
As states take steps toward reopening and Americans begin resuming some normal activities, new data from Comscore show that digital consumption is still well higher than it was pre-coronavirus. While digital consumption peaked in late April and has s...
Cooking and Organizing Are Top Screenless Activities During Pandemic
To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
One week into the lockdown: online media consumption in India
On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
COVID19 and its impact on Digital Media Consumption in India
As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pand...