Search for "mobile traffic" returned 74 matches

Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewabil...
66% - /Insights/Presentations-and-Whitep...iewability-Is-Free-So-What-is-Next

Marketing Lessons in the New Era in India

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance...
63% - /Insights/Presentations-and-Whitep...ng-Lessons-in-the-New-Era-in-India

The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity...
65% - /Insights/Presentations-and-Whitep...2017/The-2017-US-Mobile-App-Report
The 2017 U.S. Mobile App Report

Introducing New Multi-Platform and Expanded Mobile Measurement in India

This presentation follows the launch of MMX Multi-Platform for a holistic view across desktops, smartphones and tablets, as well as major upgrades to Mobile Metrix to enable more robust reporting of mobile audiences, with the introduction of mobile c...
63% - /Insights/Presentations-and-Whitep...panded-Mobile-Measurement-in-India

Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brands advertising against reputationally-damaging content, it’s time for Advertisers to take a more p...
66% - /Insights/Presentations-and-Whitep...nding-Clarity-in-Todays-Complexity
Finding Clarity in Today’s Complexity

Otimização de Campanhas Digitais: Viewability, entrega no target, brand safety e anti-fraude como fortes aliados do ROI

Em um ecossistema cada vez mais complexo, verificar a entrega da sua campanha, ou seja, o real destino do seu investimento, é fundamental! Durante essa apresentação, Luciana Burger, Managing Director da comScore Brasil, e Rodrigo Rocha, Account Sa...
39% - /Insights/Presentations-and-Whitep...-fraude-como-fortes-aliados-do-ROI
Otimização de Campanhas Digitais

Bringing Increased Trust and Transparency to Digital Advertising

Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
44% - /Insights/Presentations-and-Whitep...ransparency-to-Digital-Advertising

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In t...
74% - /Insights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs
Mobile’s Hierarchy of Needs

2017 U.S. Cross-Platform Future in Focus

In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead – and beyond. It is an exciting t...
65% - /Insights/Presentations-and-Whitep...-US-Cross-Platform-Future-in-Focus
2017 U.S. Cross-Platform Future in Focus

State of the US Online Retail Economy in Q3 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman examines the recent trends in online retail through Q3 with an eye toward what it means for the 2016 holiday season.
27% - /Insights/Presentations-and-Whitep...S-Online-Retail-Economy-in-Q3-2016
State of the US Online Retail Economy in Q3 2016