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Viewability Is Free… So What’s Next?
The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewabil...
Marketing Lessons in the New Era in India
Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance...
The 2017 U.S. Mobile App Report
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity...
Introducing New Multi-Platform and Expanded Mobile Measurement in India
This presentation follows the launch of MMX Multi-Platform for a holistic view across desktops, smartphones and tablets, as well as major upgrades to Mobile Metrix to enable more robust reporting of mobile audiences, with the introduction of mobile c...
Finding Clarity in Today’s Complexity
With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brands advertising against reputationally-damaging content, it’s time for Advertisers to take a more p...
Otimização de Campanhas Digitais: Viewability, entrega no target, brand safety e anti-fraude como fortes aliados do ROI
Em um ecossistema cada vez mais complexo, verificar a entrega da sua campanha, ou seja, o real destino do seu investimento, é fundamental! Durante essa apresentação, Luciana Burger, Managing Director da comScore Brasil, e Rodrigo Rocha, Account Sa...
Bringing Increased Trust and Transparency to Digital Advertising
Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
Mobile’s Hierarchy of Needs
The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In t...
2017 U.S. Cross-Platform Future in Focus
In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead – and beyond. It is an exciting t...
State of the US Online Retail Economy in Q3 2016
In this presentation, comScore VP of Marketing & Insights Andrew Lipsman examines the recent trends in online retail through Q3 with an eye toward what it means for the 2016 holiday season.