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Comscore Receives Video Viewability Accreditation from Media Rating Council
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredit...
Comscore Snapshots home decoration
In this week’s edition of Comscore Snapshots, we look at the online behaviour that relates to home decoration, DIY and gardening in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the U...
Respecting Privacy in Online Measurement: Comscores Vision
Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world w...
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA ...
Comscore Snapshots online retail in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, ...
As millions stay home home furnishing sites see record spend and visitation
As millions of consumers are buying new homes and renovating their current homes during the COVID-19 pandemic, the retail home furnishings category has seen tremendous growth in both site traffic and spend.
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campa...
The State of Social Video
It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Ins...
Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimati...
The Power of Sports Storytelling
With the right strategy, brands, publishers, content creators and more can transform those sports moments into powerful stories that capture and delight audiences.