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Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campa...
Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimati...
Comscore Snapshots: online finance in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in the Asia-Pacific region.
Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety
With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming. Comscore recently reported that 66 percent of...
Comscore Snapshots: online health in Europe
This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.
Comscore Snapshots: online health in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Sin...
Comscore Snapshots online education in Europe
This week’s snapshot summarises the online education media footprint in Europe visited by adults aged 18 and above. We include statistics for France, Germany, Italy, Spain, the UK and EU5 averages for benchmarking purposes.
How To Solve Identity & Safeguard Privacy
Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.
Comscore Snapshots: Online Education in the Asia-Pacific Region
In this week’s edition of Comscore Snapshots, we look at the state of online education across the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietn...
Has Auto Shopping Gone Mobile
The world is more mobile-oriented than ever before, and unsurprisingly, the use of a mobile device has become an important part of the car-buying process. Shoppers are increasingly using mobile devices to conduct a greater share of vehicle research, ...