Search for "mobile traffic" returned 129 matches

COVID19 and its impact on Digital Media Consumption in India

As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pand...
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Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
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Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

Coronavirus pandemic and online behavioural shifts March 30 update

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
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Veni Vidi Video Online streaming in the UK

With the 2020 edition of the BAFTAs behind us and days to go before the Oscars, Netflix has once again asserted itself as a movie powerhouse, with ‘Marriage Story’ and ‘Klaus’ picking up BAFTA awards, and ‘The Irishman’ being nominated fo...
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The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart spea...
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The Smart Speaker Frenzy and Why Its Happening

3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts

At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout l...
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Media Industry Shift to Impression-Based Evaluation

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.
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Media Industry Shift to Impression-Based Evaluation

Top 10 Entertainment video entities in India in July 2019

Comscore Video Metrix® Multi-Platform (VMX MP) provides a single, unduplicated measurement of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is cons...
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Trump s Engagement Up But Not Compared to AOC

According to Shareablee, another media analytics firm, Trump’s engagement has increased this year, as compared to 2018, by a healthy 31 percent. But engagement with Ocasio-Cortez's posts has jumped nearly 20,000 percent, with Harris seeing a 258 pe...
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Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to...
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Black Friday