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comScores Latest Report Top Ten Burning Issues in Digital Available for Download
comScore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media bu...
comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement
comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). This certification expands on the solution’s existing ABC-...
TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data
comScore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedish premium publishers. TS will use comScore validated Campai...
comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia
comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in...
comScore Announces Expanded MMX® Multi-Platform Measurement, As Well As Major Enhancements to Mobile Metrix in Germany
comScore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile consumer panel. This upgrade will allow comScore to expand ...
comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China
comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for applic...
comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market
comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, an...
comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India
comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comSc...
comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)
comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
comScore Announces Launch of MMX Multi-Platform Indonesia
comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel.