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Shareablee Adds New Twitter Video Engagement Metrics to Their Suite of Social Media Metrics
US Brands saw an impressive 22.6 billion views on their Twitter videos in October alone.
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campa...
The State of Social Video
It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Ins...
Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimati...
The Power of Sports Storytelling
With the right strategy, brands, publishers, content creators and more can transform those sports moments into powerful stories that capture and delight audiences.
What will viewers watch on election night in battleground markets
As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where these viewers may be tuning in as results come in...
Comscore Snapshots: online finance in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in the Asia-Pacific region.
Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety
With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming. Comscore recently reported that 66 percent of...
Comscore Snapshots: online health in Europe
This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.
Comscore Snapshots: online health in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Sin...