- Comscore, Inc.

Shareablee Adds New Twitter Video Engagement Metrics to Their Suite of Social Media Metrics

US Brands saw an impressive 22.6 billion views on their Twitter videos in October alone.
8% - /Insights/Press-Releases/2020/12/S...heir-Suite-of-Social-Media-Metrics

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campa...
25% - /Insights/Press-Releases/2020/11/C...e-Measurement-of-Display-and-Video

The State of Social Video

It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Ins...
7% - /Insights/Presentations-and-Whitepapers/2020/The-State-of-Social-Video

Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimati...
20% - /Insights/Press-Releases/2020/11/C...t-for-Fraudulent-Traffic-Detection

The Power of Sports Storytelling

With the right strategy, brands, publishers, content creators and more can transform those sports moments into powerful stories that capture and delight audiences.
8% - /Insights/Presentations-and-Whitep...0/The-Power-of-Sports-Storytelling

What will viewers watch on election night in battleground markets

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where these viewers may be tuning in as results come in...
8% - /Insights/Blog/What-will-viewers-w...tion-night-in-battleground-markets

Comscore Snapshots: online finance in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in the Asia-Pacific region.
8% - /Insights/Blog/Comscore-Snapshots-...finance-in-the-Asia-Pacific-region

Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming. Comscore recently reported that 66 percent of...
8% - /Insights/Blog/Fearmongering-in-CT...h-of-CTV-Ad-Fraud-and-Brand-Safety

Comscore Snapshots: online health in Europe

This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.
7% - /Insights/Blog/Comscore-Snapshots-online-health-in-Europe

Comscore Snapshots: online health in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Sin...
8% - /Insights/Blog/Comscore-Snapshots-...-health-in-the-Asia-Pacific-region

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