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The Future of Measurement for Branded Content
Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
Comscore Snapshots online education in Europe
This week’s snapshot summarises the online education media footprint in Europe visited by adults aged 18 and above. We include statistics for France, Germany, Italy, Spain, the UK and EU5 averages for benchmarking purposes.
How To Solve Identity & Safeguard Privacy
Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.
Comscore Snapshots: Online Education in the Asia-Pacific Region
In this week’s edition of Comscore Snapshots, we look at the state of online education across the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietn...
Has Auto Shopping Gone Mobile
The world is more mobile-oriented than ever before, and unsurprisingly, the use of a mobile device has become an important part of the car-buying process. Shoppers are increasingly using mobile devices to conduct a greater share of vehicle research, ...
Comscore Captures Notable Rise of Mobile Vehicle Shopping
As the world becomes more mobile-oriented than ever before, consumers are increasingly using mobile devices to conduct a greater share of vehicle research. New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and eva...
Comscore Finds News Consumption Remains Significantly Higher Than Pre-Pandemic Levels
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, has found that while audience traffic for certain categories are returning to normal, overall news consumption remains highe...
Comscore Introduces Brand Safety Options to Combat Misinformation
As the U.S. 2020 election season brings a likely proliferation of misleading and inaccurate information, both brands and political campaigns are seeking new tools to combat the threat posed by news that lacks credibility. To meet this critical need, ...
The Constant of Quality
In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
StackAdapt QA Driving Brand Lift with Connected TV
Since the start of 2020, we’ve seen notable shifts in consumption of TV, video and digital content across platforms. This changing media landscape is impacting how brands need to approach their advertising strategies. To this end, Comscore and prog...