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How Better Measurement Can Bring More Brand Advertising to Digital
This presentation covers viewability for the Mexican Market, best practices and benchmarks between different industries.
2013 Chile Digital Future in Focus
comScore presents the 2013 Chile Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social media, online shopping, banking and education.
Viewability & In-Target Benchmarks
When it comes to impression viewability measurement, the most common question asked by our clients is, “What percent of my ads are in-view?”
2013 Argentina Digital Future in Focus
comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports.
Europe Digital Future in Focus 2013 - Russia
Sergey Onishenko presents the 2013 Europe Future in Focus focused on Russian market, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital ...
UK Digital Market Overview September 2013
, viewing video content also maintained previous levels at 37m. Major growth was recorded in accessing the internet via mobile, as off network traffic (Wi-Fi) was included into GSMA MMM for the first...
2013 India Digital Future in Focus
comScore presents the 2013 India Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce.
UK Digital Market Overview August 2013
double figures) of exclusive mobile traffic that is being shown for the sites within the ‘Retail – Apparel’ sector: New Look saw an extended reach of 14% in June 2013 when accounting for mobile ... 44.6m Britons surfed the we...
Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement
Digital media consumption used to be simple and easy to account for, with audiences accessing the web through a single platform. With the rise of mobile in recent years, this dynamic has changed. Today, we see more than one in three minutes online no...
2013 Canada Digital Future in Focus
In this presentation, Darrick Li, Manager, Media Metrix Canada, presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, soc...