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2013 India Digital Future in Focus
comScore presents the 2013 India Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce.
The Value of a Digital Ad
Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. ...
Europe Digital Future in Focus 2013 - Russia
Sergey Onishenko presents the 2013 Europe Future in Focus focused on Russian market, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital ...
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness
comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to o...
Viewability & In-Target Benchmarks
When it comes to impression viewability measurement, the most common question asked by our clients is, “What percent of my ads are in-view?”
How Better Measurement Can Bring More Brand Advertising to Digital
This presentation covers viewability for the Mexican Market, best practices and benchmarks between different industries.
To be seen, or not to be seen: Is Actually No Longer the Question
Rapid change has impacted the digital ad industry, and media sellers are at the forefront of navigating this.
Effect of Viewability On Lift: A Story in Four Simple Graphs
If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of elicit...
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA ...
2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 1...