Search for "mobile traffic" returned 68 matches

2013 India Digital Future in Focus

comScore presents the 2013 India Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce.
24% - /Insights/Presentations-and-Whitep...2013-India-Digital-Future-in-Focus
2013 India Digital Future in Focus

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. ...
24% - /Insights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad
The Value of a Digital Ad

Europe Digital Future in Focus 2013 - Russia

Sergey Onishenko presents the 2013 Europe Future in Focus focused on Russian market, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital ...
23% - /Insights/Presentations-and-Whitep...igital-Future-in-Focus-2013-Russia

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to o...
22% - /Insights/Presentations-and-Whitep...ers-Drives-Higher-Ad-Effectiveness
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

Viewability & In-Target Benchmarks

When it comes to impression viewability measurement, the most common question asked by our clients is, “What percent of my ads are in-view?”
22% - /Insights/Presentations-and-Whitep...3/Viewability-In-Target-Benchmarks
Viewability & In-Target Benchmarks

How Better Measurement Can Bring More Brand Advertising to Digital

This presentation covers viewability for the Mexican Market, best practices and benchmarks between different industries.
22% - /Insights/Presentations-and-Whitep...-More-Brand-Advertising-to-Digital
How Better Measurement Can Bring More Brand Advertising to Digital

To be seen, or not to be seen: Is Actually No Longer the Question

Rapid change has impacted the digital ad industry, and media sellers are at the forefront of navigating this.
22% - /Insights/Presentations-and-Whitep...Is-Actually-No-Longer-the-Question
To be seen, or not to be seen

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of elicit...
22% - /Insights/Presentations-and-Whitep...Lift-A-Story-in-Four-Simple-Graphs
Effect of Viewability On Lift: A Story in Four Simple Graphs

Introducing Comscore Predictive Audiences

Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA ...
21% - /Insights/Presentations-and-Whitep...cing-Comscore-Predictive-Audiences
Introducing Comscore Predictive Audiences

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 1...
21% - /Insights/Presentations-and-Whitep...ks-for-the-Pharmaceutical-Industry
2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry