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Online Measurement in a Privacy-Forward Future
Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
Using Comscore s custom data to understand the food delivery market
According to Comscore’s Global State of Mobile report, 31% of digital buyers ordered food for delivery online, an increase of 14% points in Q2 2020 compared to Q3 2019. 36% of digital buyers also said they ordered food more often during the pandemi...
The UK Travel Industry: Comscore Custom Research
As UK consumers eagerly await the latest updates from the government on travel restrictions, Comscore has analysed how consumers have been interacting with travel sites.
Comscore Snapshots home decoration
In this week’s edition of Comscore Snapshots, we look at the online behaviour that relates to home decoration, DIY and gardening in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the U...
Respecting Privacy in Online Measurement: Comscores Vision
Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world w...
Comscore Snapshots online retail in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, ...
As millions stay home home furnishing sites see record spend and visitation
As millions of consumers are buying new homes and renovating their current homes during the COVID-19 pandemic, the retail home furnishings category has seen tremendous growth in both site traffic and spend.
What will viewers watch on election night in battleground markets
As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where these viewers may be tuning in as results come in...
Comscore Snapshots: online finance in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in the Asia-Pacific region.
Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety
With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming. Comscore recently reported that 66 percent of...