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2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape
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Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Indonesia and Malaysia
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, ...
13% -
/Insights/Press-Releases/2022/8/Co...Platform-in-Indonesia-and-Malaysia
Comscore Reports Second Quarter 2022 Results
Comscore today reported financial results for the quarter ended June 30, 2022.
7% -
/Insights/Press-Releases/2022/8/Co...eports-Second-Quarter-2022-Results
TATA IPL 2022 Indias Super Bowl Part II
Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing oppor...
11% -
/Insights/Blog/TATA-IPL-2022-Indias-Super-Bowl-Part-II
Comscore Snapshot A look at Indians OTT market size
When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now. In India the OTT market has been growing at a steady pace over the years.
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/Insights/Blog/Comscore-Snapshot-A-look-at-Indians-OTT-market-size
Making Data Simple with Comscore Total Digital
For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
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/Insights/Blog/Making-Data-Simple-with-Comscore-Total-Digital
TATA IPL 2022 Indias Super Bowl
Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing oppor...
13% -
/Insights/Blog/TATA-IPL-2022-Indias-Super-Bowl
Comscore Adds CTV Measurement to Video Metrix Multi-Platform in India
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, ...
13% -
/Insights/Press-Releases/2022/6/Co...deo-Metrix-Multi-Platform-in-India
Comscore Adds CTV Measurement to Video Metrix Multi-Platform
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, ...
12% -
/Insights/Press-Releases/2022/6/Co...ent-to-Video-Metrix-Multi-Platform
The full circle of measurement: how digital and social data combined became a powerful tool for planning, reaching and targeting audiences
Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
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/Insights/Presentations-and-Whitep...022/The-full-circle-of-measurement
How to rewrite your social playbook for monetization
Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social p...
7% -
/Insights/Blog/How-to-rewrite-your-social-playbook-for-monetization
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