- Comscore, Inc.

Invalid Traffic: Jacques Tchenio at HUBFORUM 2015

In this video, Jacques Tchenio, France VP Sales, discusses (in French) the following topics :What is ad fraud ?, Why fighting against invalid and non-humain traffic is important for both media sellers and buyers ?, How media sellers and buyers can fi...
66% - /Insights/Videos/Interview/Invalid...c-Jacques-Tchenio-at-HUBFORUM-2015

Tablets Contribute 30 percent of Non-Computer Traffic

The Silicon Alley Insider recently featured comScore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed 30.4% of total Internet page views coming from mobile, tablet...
63% - /Insights/Infographics/Tablets-Con...30-percent-of-Non-Computer-Traffic

Tablets Contribute 30% of Non-Computer Traffic

Comscore Receives Full UKOM Approval of Mobile Metrix® Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that UKOM (UK Online Measurement Ltd) has fully approved its mobile audience measurement solution Comscore Mobile Metrix® i...
51% - /Insights/Press-Releases/2018/11/C...proval-of-Mobile-Metrix-R-Solution

Small Screens Make a Big Impact Across Europe

In Europe, the computer is no longer the only access point for digital content. The below chart shows what % of website traffic originates from non-computer devices such as Mobiles and Tablets by market.
46% - /Insights/Infographics/Small-Screens-Make-a-Big-Impact-Across-Europe

Optimise Toward Golden Impressions to Put Trust Back Into Digital Advertising

The issues of viewability, brand safety and invalid traffic, particularly non-human traffic, have increasingly given rise to negative connotations for our industry. These combined have slowly dripped away at the underlying faith in the digital ecosys...
45% - /Insights/Blog/Optimise-Toward-Gol...rust-Back-Into-Digital-Advertising

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption hab...
42% - /Insights/Infographics/Mobile-App-vs-Mobile-Browser

Are mobile operators asking the right questions of their subscriber big data

With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter...
42% - /Insights/Blog/Are-mobile-operator...tions-of-their-subscriber-big-data

comScore Earns MRC Accreditation for Sophisticated Invalid Traffic SIVT Detection and Filtration on Mobile Apps

Latest MRC Approval Gives comScore SIVT Accreditation Across All Key Digital Media Touchpoints
39% - /Insights/Press-Releases/2017/12/c...tion-and-Filtration-on-Mobile-Apps

Share of Device Traffic in Argentina

In May 2011, non-computer devices accounted for 1.1% of total web traffic in Argentina. Of this 1.1% of non-PC traffic, mobile devices accounted for 80.0% of web traffic, while tablets accounted for 12.9% of traffic. Other devices, which includes han...
38% - /Insights/Infographics/Share-of-Device-Traffic-in-Argentina

Share of Device Traffic in Chile

In May 2011, non-computer devices accounted for 2.0% of total web traffic in Chile. Of this 2.0% of non-PC traffic, mobile devices accounted for 79.8% of web traffic, while tablets accounted for 13.5% of traffic. Other devices, which includes handhel...
38% - /Insights/Infographics/Share-of-Device-Traffic-in-Chile

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