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Comscore Adds CTV Measurement to Video Metrix Multi-Platform
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, ...
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/Insights/Press-Releases/2022/6/Co...ent-to-Video-Metrix-Multi-Platform
How to rewrite your social playbook for monetization
Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social p...
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/Insights/Blog/How-to-rewrite-your-social-playbook-for-monetization
How to navigate the world of advertising measurement tools in 2022
Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
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/Insights/Blog/How-to-navigate-the...ertising-measurement-tools-in-2022
Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels
With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic...
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/Insights/Blog/Prevalent-during-th...-to-encroach-on-traditional-hotels
Comscore Connected TV: Viewing Behaviour in the UK p3
In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with intern...
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/Insights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3
Comscore Consumer Intelligence is Now Available in all 210 Local Markets Monthly
Comscore (NASDAQ: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expansion of Comscore Consumer Intelli...
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/Insights/Press-Releases/2021/11/C...e-in-all-210-Local-Markets-Monthly
Comscore Receives Prestigious ISO Certifications for Information Security and Privacy Information Management Systems
Comscore is proud to share that it has received ISO certifications for its information security and privacy information management systems.
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/Insights/Press-Releases/2021/9/Co...acy-Information-Management-Systems
La banca digital ya vive su nueva normalidad
Todavía no se conoce el alcance de los cambios que surgieron y continúan sucediéndose a raíz de la pandemia, pero lo que sí está claro es que algunos comportamientos empiezan a consolidarse como parte de este nuevo tiempo
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/Insights/Blog/La-banca-digital-ya-vive-su-nueva-normalidad
Comscore Snapshots: online career services in Europe
In this week’s edition of Comscore Snapshots, we look at online career sites within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide information and services related to finding a job or ch...
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/Insights/Blog/Comscore-Snapshots-online-career-services-in-Europe
Comscore Snapshots Travel in the Asia-Pacific Region
In this week’s edition of Comscore Snapshots, we look at travel trends in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot also covers websites and mobile ap...
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/Insights/Blog/Comscore-Snapshots-Travel-in-the-Asia-Pacific-Region
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