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The full circle of measurement: how digital and social data combined became a powerful tool for planning, reaching and targeting audiences
Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
Fast Facts Content Mentioning the NFL Draft
The 2022 NFL Draft took social media by storm as teams, media companies, publishers, influencers, and fans shared their opinions on the picks. This infographic shares the essential topline metrics to understand the scale of conversation and the most ...
The Best and Worst Times for Sports Brands to Post on Social Media
For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
Key Moments from the Paralympics on Social Media
From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million social actions across Facebook, Twitter, and Inst...
How to rewrite your social playbook for monetization
Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social p...
Winter Athletes Skyrocket on Social
Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.
How to navigate the world of advertising measurement tools in 2022
Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
Whats Trending Leading Up to the Super Bowl A National and Local Story of Momentum
The blockbuster spectacle that is Super Bowl LVI is gaining momentum on both the national and local levels leading up to the game. The Super Bowl is one of those rare moments in time that blends sports, entertainment, media, and advertising in its pe...
Sales holiday recap: the brands and content that came out on top
Odds are if you’ve turned on your TV, checked your email, or gone on social media in the past few weeks, you’ve seen brands advertising their sales and offers for Black Friday, Cyber Monday, and even an extended Cyber Week sale. Smaller brands ce...
Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels
With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic...