Search for "apple" returned 503 matches

How To Solve Identity & Safeguard Privacy

Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.
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Rachel Gantz

Special Feature YouTubes Evolution in the OTT Streaming Landscape

Over recent years, over-the-top (OTT) streaming and streaming on connected TV devices (CTV) has exploded bringing changes to how advertisers think about their media investments.
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Special Feature YouTubes Evolution in the OTT Streaming Landscape

Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows

In our 2020 Global Mobile Payments Outlook whitepaper, we learned how consumers worldwide continue to shift towards mobile devices, which has been a positive for mobile wallet adoption.
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Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows

The Impact of Reopening on Local TV Viewing

Spring has sprung, and serious quarantine fatigue is setting in as warmer weather takes hold across the country. Many states are well past the two-month mark of their respective stay at home orders, and people are itching for social stimuli beyond th...
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The Impact of Reopening on Local TV Viewing

Comscore and IRIS TV Introduce Contextual Targeting for Connected TV and Video Advertising

Comscore and IRIS.TV today announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on priva...
6% - /Insights/Press-Releases/2020/3/Co...Connected-TV-and-Video-Advertising

A Mediçao da Comscore em um Mundo Sem Cookies

O comunicado do Google em relação a sua intenção de eliminar gradualmente o suporte a cookies de terceiros para o navegador Chrome nos próximos dois anos é a etapa mais recente na constante evolução do ecossistema que está focando na privaci...
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Veni Vidi Video Online streaming in the UK

With the 2020 edition of the BAFTAs behind us and days to go before the Oscars, Netflix has once again asserted itself as a movie powerhouse, with ‘Marriage Story’ and ‘Klaus’ picking up BAFTA awards, and ‘The Irishman’ being nominated fo...
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Comscore Measurement in a Cookieless World

In light of the recent Google announcement on phasing out third-party cookie support for Chrome, we look at how Comscore measurement is in full support of privacy-by-design principles.
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Comscore Measurement in a Cookieless World

Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile

In continued research beyond its recent 2019 “Global State of Mobile” report, Comscore uncovered additional critical insights around mobile music streaming. Three percent of U.S. music apps capture nearly 90 percent of total time spent in mobile ...
6% - /Insights/Press-Releases/2019/12/C...ll-Time-Spent-with-Music-on-Mobile

US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examin...
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US Music Streaming Giants Are Now Mobile Audience Heavyweights