Search for "display ads" returned 429 matches

Comscore Joins with Leading Ad Platforms to Help Media Buyers Better Reach Connected TV Audiences

Comscore joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
14% - /Insights/Press-Releases/2019/9/Co...etter-Reach-Connected-TV-Audiences

Comscore Receives First-Ever Certification for Mobile Web Viewability

RESTON, VA, August 8, 2019 – Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certific...
19% - /Insights/Press-Releases/2019/8/Co...ication-for-Mobile-Web-Viewability

Understanding and Impacting the Consumer Journey with TripAdvisor

TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
20% - /Clients/Understanding-and-Impacti...-Consumer-Journey-with-TripAdvisor
Understanding and Impacting the Consumer Journey with TripAdvisor

Fifty Seven Percent of EU5’s Total Digital Population Visited a Food-Related Site in September 2018

Traditional food retailers feature in the list of top desktop sites. On the other hand, the list of top mobile apps consists of food delivery services such as Just Eat, and fast food click and collect services - such as McDonald's.
9% - /Insights/Press-Releases/2018/11/F...ood-Related-Site-in-September-2018

Comscore Receives Full UKOM Approval of Mobile Metrix® Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that UKOM (UK Online Measurement Ltd) has fully approved its mobile audience measurement solution Comscore Mobile Metrix® i...
9% - /Insights/Press-Releases/2018/11/C...proval-of-Mobile-Metrix-R-Solution

comScore Continues to Attract New Leadership with Key Additions to Technology Digital Partnerships Teams

comScore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help par...
6% - /Insights/Press-Releases/2018/9/co...hnology-Digital-Partnerships-Teams

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages

comScore has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud.
10% - /Insights/Press-Releases/2018/9/co...eliver-Hyper-Personalized-Messages

Whats Old is New Again The Renaissance of Contextual Targeting

For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt to navigate the latest regulations, they are...
11% - /Insights/Blog/Whats-Old-is-New-Ag...enaissance-of-Contextual-Targeting
Contextual Targeting

UK Digital Market Overview – Q2 2018

The latest Digital Market Overview uses UKOM approved comScore data to offer a top-line snapshot into the online behaviour of the UK audience.
9% - /Insights/Presentations-and-Whitep...UK-Digital-Market-Overview-Q2-2018