Search for "iphone" returned 160 matches

Smart Speaker Penetration Hits 20 Percent of US Wi Fi Households

At the beginning of December, I presented a webinar on the “Future of Voice.” At that time, the penetration of smart speakers was slightly more than 13 percent. Recently-released comScore Connected Home data from February show the penetration of ...
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Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households

The Future of Voice From Smartphones to Smart Speakers to Smart Homes

This presentation examines how consumers are interacting with voice-enabled devices today and what role this emerging technology might play in our lives in the future.
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The Future of Voice From Smartphones to Smart Speakers to Smart Homes

5 Trends for Retailers to Watch Out for this Holiday Season

The 2017 holiday season is shaping up to be a promising one. Consumer discretionary spending has been bolstered throughout the year by low unemployment, a growing stock market and a more optimistic consumer. Although aggregate spending trends are poi...
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5 Trends for Retailers to Watch Out for this Holiday Season

How Important is the OTT Device Market if the Future of TV is Apps

When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not there yet, over the past few years OTT viewing...
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How Important is the OTT Device Market if the Future of TV is Apps

Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

In the markets measured by comScore globally, two observations stand out when reviewing the impact of mobile platforms since their inception. The first is, perhaps to be expected, that the emergence and subsequent growth in consumption via smartphone...
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US iPhone Ownership Reaches All Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in comScore’s recently released 2017 U.S. Cross-Platform Future in Focus report, th...
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U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

comScore Introduces Breakthrough Service to Measure Consumer Interaction

comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer behavior across home network-connected devices. Con...
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US Smartphone Penetration Surpassed 80 Percent in 2016

A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also the year that smartphone adoption surpassed 80...
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U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Revised Top 50 Digital Media Properties for October and November 2016

Last month, Facebook uncovered an issue that impacted comScore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook for the affected publishers between September 20...
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comScore Plan Metrix Now with Mobile Data

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced au...
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comScore Plan Metrix, Now with Mobile Data!