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TATA IPL 2022 Indias Super Bowl
Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing oppor...
The Best and Worst Times for Sports Brands to Post on Social Media
For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
How to rewrite your social playbook for monetization
Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social p...
How to navigate the world of advertising measurement tools in 2022
Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels
With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic...
Comscore Connected TV: Viewing Behaviour in the UK p3
In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with intern...
La banca digital ya vive su nueva normalidad
Todavía no se conoce el alcance de los cambios que surgieron y continúan sucediéndose a raíz de la pandemia, pero lo que sí está claro es que algunos comportamientos empiezan a consolidarse como parte de este nuevo tiempo
Comscore Snapshots: online career services in Europe
In this week’s edition of Comscore Snapshots, we look at online career sites within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide information and services related to finding a job or ch...
Comscore Snapshots Travel in the Asia-Pacific Region
In this week’s edition of Comscore Snapshots, we look at travel trends in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot also covers websites and mobile ap...
Online Measurement in a Privacy-Forward Future
Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.