Search for "mobile traffic" returned 129 matches

TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing oppor...
20% - /Insights/Blog/TATA-IPL-2022-Indias-Super-Bowl

The Best and Worst Times for Sports Brands to Post on Social Media

For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
11% - /Insights/Blog/The-Best-and-Worst-...rts-Brands-to-Post-on-Social-Media
The Best and Worst Times for Sports Brands to Post on Social Media

How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social p...
11% - /Insights/Blog/How-to-rewrite-your-social-playbook-for-monetization
How to rewrite your social playbook for monetization

How to navigate the world of advertising measurement tools in 2022

Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
25% - /Insights/Blog/How-to-navigate-the...ertising-measurement-tools-in-2022

Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels

With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic...
10% - /Insights/Blog/Prevalent-during-th...-to-encroach-on-traditional-hotels
Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels

Comscore Connected TV: Viewing Behaviour in the UK p3

In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with intern...
10% - /Insights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3

La banca digital ya vive su nueva normalidad

Todavía no se conoce el alcance de los cambios que surgieron y continúan sucediéndose a raíz de la pandemia, pero lo que sí está claro es que algunos comportamientos empiezan a consolidarse como parte de este nuevo tiempo
5% - /Insights/Blog/La-banca-digital-ya-vive-su-nueva-normalidad

Comscore Snapshots: online career services in Europe

In this week’s edition of Comscore Snapshots, we look at online career sites within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide information and services related to finding a job or ch...
16% - /Insights/Blog/Comscore-Snapshots-online-career-services-in-Europe

Comscore Snapshots Travel in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at travel trends in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot also covers websites and mobile ap...
15% - /Insights/Blog/Comscore-Snapshots-Travel-in-the-Asia-Pacific-Region

Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
10% - /Insights/Blog/Online-Measurement-in-a-Privacy-Forward-Future
Online Measurement in a Privacy-Forward Future