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From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in the UK
Airbnb or Premier Inn? Domestic or International travel ? Who are the decision makers? In this report we look at online consumer behaviours that are shaping the travel industry in the UK to identify opportunities that marketing professionals in the i...
The full circle of measurement: how digital and social data combined became a powerful tool for planning, reaching and targeting audiences
Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA ...
The State of Social Video
It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Ins...
The Power of Sports Storytelling
With the right strategy, brands, publishers, content creators and more can transform those sports moments into powerful stories that capture and delight audiences.
The Future of Measurement for Branded Content
Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
The Constant of Quality
In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
The State of Social & Branded Content 2020
In a world still grappling with COVID-19, a shuttered sports world, retail wrestling to reopen safely, we have seen a rise in the theme "We'll get through this together" recently.
Creating Content Flow on Social Platforms
Today, there is more content on social platforms than ever before. Not to mention that there are so many social platforms to choose from. How can publishers decide where to put their efforts? And how does the content they create lead to more than som...
The Social Side of Gamers
While some people may have a negative stereotype that comes to mind with the word “gamer”, the gaming industry is continuing to grow and expand dramatically beyond it’s original niche market. With that, it also is continuing to grow and expand ...