Search for "mobile traffic" returned 74 matches

The Bot is in the Room

In this presentation, comScore Director, Southeast Asia, Ace Singh, shared insights on non-human traffic– why it matters and why you should care in audience measurement, viewability measurement and holistic measurement.
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The Bot is in the Room

Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

DataXu held a series of breakfast events in Germany in November and December 2015 on the topic of omni-channel programmatic. comScore was invited to do a presentation on top digital trends to consider when planning 2016 digital advertising strategies...
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Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In t...
74% - /Insights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs
Mobile’s Hierarchy of Needs

HUBFORUM : Invalid Traffic - Are You Getting Skewed?

What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions to fight against this issue ?
74% - /Insights/Presentations-and-Whitep...lid-Traffic-Are-You-Getting-Skewed

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue.
67% - /Insights/Presentations-and-Whitep...It-Matters-and-Why-You-Should-Care
Non-Human Traffic: Why It Matters and Why You Should Care

Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewabil...
66% - /Insights/Presentations-and-Whitep...iewability-Is-Free-So-What-is-Next

Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brands advertising against reputationally-damaging content, it’s time for Advertisers to take a more p...
66% - /Insights/Presentations-and-Whitep...nding-Clarity-in-Todays-Complexity
Finding Clarity in Today’s Complexity

2017 U.S. Cross-Platform Future in Focus

In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead – and beyond. It is an exciting t...
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2017 U.S. Cross-Platform Future in Focus

The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity...
65% - /Insights/Presentations-and-Whitep...2017/The-2017-US-Mobile-App-Report
The 2017 U.S. Mobile App Report

A Review of Online and Mobile Trends in Europe

Mike Read, managing director of comScore Europe, discusses the big changes that have occurred online over the past 15 years, showing how traffic volumes are no longer centred around the United States.
64% - /Insights/Presentations-and-Whitep...Online-and-Mobile-Trends-in-Europe